RELATE COMMUNICATIONS
Bringing your mission and impact to life
RELATE COMMUNICATIONS
Bringing your mission and impact to life
Nonprofits and charities have a lot of heavy lifting to do, and not a lot of resources to do it. Donors, funders, service users and community members all have important voices in the work, and the need to connect meaningfully is essential.
Relate Communications can help you develop your communications strategy, articulate your brand voice, develop strategic content, manage mission-critical projects, develop new pilot initiatives, and bridge staffing gaps. You’ll get high-value communications and marketing expertise and experience that will help you to show up authentically with your audiences, increasing credibility and deepening engagement.
Services
Communications strategy and planning | A strategic deep dive and consultative planning process to help you shape your organization's external presence. You'll receive a customized plan including recommended objectives, approaches and tactics tailored to your business goals and aligned with the financial and human resources you have available to implement.
Brand voice and messaging | A consistent and authentic voice for your organization can attract and build emotional currency with your audiences by creating shared meaning. Developing and implementing your brand voice and key messages will bring personality to how your organization expresses itself without sacrificing professionalism.
Strategic writing | Whether it's a five-year plan, annual report, or other strategic document that puts your mission and impact front and centre, you need compelling content that will resonate with your community and help to deepen relationships.
Special projects | Non-profit communications teams are lean by necessity and often resourced only for day-to-day operations (if that!). Outsourcing your special communications project provides you with an experienced, dedicated resource without the overhead of a permanent position.
Interim leadership | Senior oversight and accountability for day-to-day operations, bridging the gap while you recruit for your next permanent marketing and communications exec.
Program planning | Analysis of your existing communications and engagement programs to identify gaps and opportunities, and creation of pilot programs to explore and test new ways of delivering on your mission.
Project management | A steady hand to keep your mission-critical communications projects running smoothly by developing and tracking timelines, selecting and managing external resources and monitoring progress.
Often the communications needs of an organization don’t fit so neatly into these categories. Let's explore a project tailored to your unique communications needs -- reach out for a complimentary introductory discussion!
CASE STUDIES
Opportunity: Nobody understands better the need to access effective treatments for amyotrophic lateral sclerosis (ALS) than those who are living with the disease right now. With many promising ALS therapies currently in clinical trials, there is increasing interest from families affected by ALS to learn more about the research landscape and how new therapies become available to Canadians.
Solution: As the VP Marketing and Public Affairs with the ALS Society of Canada, I led the creation of the Canadian ALS Learning Institute. Informed by and developed for people affected by ALS, the Learning Institute provides attendees with an online, small-group learning experience to better understand the Canadian ALS landscape, clinical research and therapy development, and how new therapies become approved and accessible to Canadians.
Impact: Offered for the first time in late 2021, this program quickly became foundational to the organization’s education and stakeholder engagement efforts. Program graduates were primed to participate meaningfully in advocacy and awareness initiatives, further advancing the organization's mission while engaging highly invested community members interested in taking action.
Opportunity: The Canadian Partnership Against Cancer is the first federally-funded organization to implement a disease strategy. With this pioneering effort came the need to articulate the organization’s role, strategy and desired impacts to an audience of policymakers, government partners and everyday Canadians.
Solution: As a senior member of the communications staff team, I conceived of and oversaw the creation of an organization narrative, securing and managing the resources required to design and deliver a unique bilingual (English/French) piece that became central to the organization’s external communication efforts.
Impact: The look and feel of the piece was adapted and applied to other materials as the organization’s visual identity and its content provided the foundation for staff to deliver key messages about the organization’s value proposition and impact.
Opportunity: The ALS Society of Canada’s annual report is one of the main ways the charity engages accountably and transparently with donors and demonstrates relevance and action to the community it serves. After the first year of the COVID-19 pandemic, the annual report became especially important in providing current and prospective donors with a 12-month view of the organization’s impact at a time when it operated primarily in a socially-distanced environment that made fundraising and service delivery particularly challenging.
Solution:As the VP of Marketing and Public Affairs, I bridged a resourcing gap as the primary writer of the organization’s 2020 annual report. Community-centric narratives were integrated with examples of the organization's impact even as the world grappled with an unprecedented health crisis.
Impact: After year one of the COVID-19 pandemic, it was important for the organization to demonstrate how its efforts continued to make a significant difference in responding to both short-term and longer-term needs. The content of the report addressed previous feedback from donors and third-party organizations seeking more in-depth information about the organization's service offering and impact.
About
Lisa Marchitto, Principal of Relate Communications, has more than 20 years of marketing and communications experience honed at some of Canada’s best-known non-profits and charities.
A highly collaborative systems thinker, she is passionate about helping organizations show up authentically with their audiences, increasing credibility and deepening engagement through shared meaning.
As a change agent, Lisa seizes opportunities for organizations to push into new areas with high potential for impact, from digital marketing and fundraising to patient education and engagement.
Her ideal morning starts with a freshly brewed cup of coffee and the New York Times crossword.
CONTACT
Relate Communications | Toronto, Canada
hello (at) relatecomms (dot) ca
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